The small team playbook for Twitter Twitter accounts under multi-geo operations: with evidence you can hand to the next operator

Most teams lose money not on creatives, but on fragile account foundations. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable.